Pat Pattison
Part Time Instructor, Digital Arts
Complete Digital Arts Class List:
About Pat:
Pat Pattison has an extensive TV/Entertainment industry marketing, licensing and promotion background. He served as VP Marketing at Metromedia (now Fox) TV Stations and V.P. Creative Services at Disney Television as well as a stint in creative services at Disneyland. Pat’s merchandising expertise also includes being V.P. Licensing and Promotion at Applause Toys and President of PromoToys, Inc. Pat won Advertising Age Magazines National Sales Promotion of the Year Award. Pat is the author of the book “The Science Fiction Film Awards” with Dr. Donald A. Reed.
Currently Pat is a founding partner of The Incentive Plus Network a Marketing Agency specializing in TV station marketing.
Listen to an interview with Pat Pattison on the The Creativity Salon - Radio Sandy Spring 1620am on "What's Your Brand" (20mb mp3 file)
For more info visit The Creativity Salon.
Some highlights of Pat’s career include:
JACK IN THE BOX ANTENNA BALLS:
Creating the Jack in the Box antenna ball program, the single longest
running fast food premium program ever. (8 years and 20 million units later!)
DISNEYLAND & WALT DISNEY WORLD: Over $25mm in Mickeys!
Creating multiple merchandising programs for Disney Theme Parks.
He also created and produced the fabulously successful Mickey
Mouse antenna ball program, which has seen sales of over 5 million units.
“STAR WARS EPISODE I”: Over $32mm in premiums!
Overseeing production of the “Star Wars Episode 1” fast food premium
promotion for Pizza Hut, in coordination with Lucasfilm/ Applause Toys’
program.
LORD OF THE RINGS: $5m in merchandise.
Licensing and product development for “Lord of The Rings”
retail merchandise for Applause Toys.
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