Angela Gomez-Holbrook
DA115 Class Schedule
Click here to see Spring 08 Editorials

Week 1–Aug 27 Review Scher Video. Prerequisites and Introduction: food, phones, sketchbook, thumbnail.jpg, logging out, email me your email that you use daily and your contact info—see email on left side bar. Report template, scaling type p14, outport, threading text. Homework: In Non Designer's Book—Read Chapter 1, Study for Anatomy Quiz on Week 3
Research Scher bio/editorial

•Check your email daily/weekly. I will need to contact you periodically!

Purchase Books at amazon.com using the following info:
Non Designer's Design and Type Book by Robin Williams Deluxe Ed Required
ISBN 0-321-53405-0
Indesign Type by Nigel French Recommended ISBN 0-321-38544-6

Week 2–Sep 03
Lecture: Non Designer's Type Book: Chapter 1. Points & Picas, Space after p126 Indesign Type, tabs with type/insert white space/em space. Homework: Review IT book—Scaling type p14, span columns p19, placeholder text p20, import word text p22. Read Ch2 and study for Anatomy Quiz p16 in Non Designer's Type Book. Review current magazines for bios.
Layout Scher bio/editorial

Save all filenames as: first initial, last initial filename.pdf and or jpg for example ag_mucha.pdf or ag_pscher.pdf SEE WEEK 15

Week 3–Sep 10
Anatomy Quiz Lecture NDTypebook Ch 2+3 Readability and Legibility.
Review Jobs story in class. Review samples.
Lecture: Leading p46, kerning and tracking to fix widows, em space vs en space pgs 68–69 in NDTypebook. Design Element–PROXIMITY. Work one on one with students on layout questions, write your name on the board for help. Purchase and/or review current magazines, base bio layout on current styles. HOMEWORK: Read "Pullquotes" on pg131 in and use it in Jobs bio. Scher Bio due at end of class.
Layout Jobs bio/editorial

Week 4–Sep 17
Lecture: NDTypebook Ch 4–7 Punctuation incl. drop cap, hang punctuation with type/story/optical margin alignment selected, baseline shift, text wrap, and adding a 2nd page to layout. Design Element–Alignment. Begin to use the reviewed elements for credit on your papers.

POSTER 11x17
THEME: Paula Scher, "illustrate with type."
Use quotes/images about PS and text already created for biography
Examples avail on file server (slide and bed)
For credit: first stage theme and ideas due next week.

Week 5–SEP 24
Lecture: Ch 14–17 Spacing and Alignment.
Text wrap technique
Use find/change feature, cmd-f in Indesgn.
Begin to use the elements and techniques discussed in class on papers.

Week 6–OCT 01
Lecture: Ch 18-21, Headlines, Subheads, Pull quotes, Captions, Emphasize Type (these are all techniques to use in your layouts!
Review headline examples in class, review keyboard comnds to manipulate text sizes–cmd shft comma or cmd shft period.
How to create cmyk color from Pantone swatches.
Design Element–Repetition.
Group Critique. Print Jobs bio–get into groups for discussion/feedback.
Jobs bio due today

HOMEWORK: Bring in 2 mag. articles with excellent headline typography and pleasing layout design to recreate for midterm.

Week 7–Oct 08 Get Instructor approval for midtern Editorial layout
What is a corporate typeface? Take a look at the top 50 best selling typefaces.
Keep current with font classifications and how to choose a font.
Lecture: Design Element–Proximity & CONTRAST. Work in class to develop midterm, it is due next week. Write your name on board if you want one-on-one help with midterm. Review spreads, bleeds & crops. Check off 2 magazine examples. Next week Midterm Due—you will put pdf on server & print a scaled to 90% & trimmed laser.
Guttenberg /bio layout due today

Midterm: 2 page magazine–Editorial that includes text, images, callouts, captions. Scan images and layout entire 2 facing pages exactly. Measure every detail and recreate. The challenge is to create exact copy and learn from/get experience with the existing layout specs. We will work on midterm in class. It is due at end of class. We will print at 90%, include bleeds and crops, cut at crop marks for clean edges.

Week 8–Oct 15 Intro to Final Project: 20 page brochure printed professionally from mac.com

Midterm Due end of class — print in color, put pdf on server. Class critique. Bio grades. They will be continually updated as you turn in and re-do reports.

Week 9 OCT 22 Lecture: Brochure design and layout. Contrast/Alignment/Proximity/Repetition.
Rand layout due today
Layout Alphonse Mucha bio for next week

Week 10 Oct 29 4 weeks to develop Brochure.
Important: do not miss this—Layout and upload demo.
Create mac.com account with credit card. Homework:
Layout computer composition of preliminary ideas for brochure design.
Imitate a simple well designed magazine layout to write report. Keep text to a minimum.
Mucha (Moo-ha) layout due today.

Week 11 NOV 05 3 weeks to develop final project. Lecture: Design Workshop—Table of Contents and Indices. Create table of contents with tabs—review tabs today. In class project: table of contents design-workshop handout, use text provided, use tabs handout. Instructor Critique/Review Composition for Brochure.
Layout Hillman Curtis bio–not due until NOV 26.

Checklist: Choose Design layout style due by week 11
HiRes Photos (descreen)–do not use copyrighted images verbatim, edit images and add backgrounds to avoid copyright infringement
illustrations/diagrams
text/body copy (keep it simple)
table of contents using tabs
page numbers (limit—not on every page)
page size 48p0x36p0 (8x6)
24 pages—inside plus one cover page and a photo for the back page
2 font families only
Margins: 2p0 top, bottom, and outer edges. 2p6 for inner margin. 1p2 gutters.
Update or link all images before sending

Substitute will take over
Week 12 NOV 12 2 weeks to develop Brochure—Review TextTypeRules.pdf. Analyze design-element pdfs & book examples for resource/inspiration.
Printing/Uploading Demo for Brochure.
Create mac.com account with credit card.
Instructor Critique/Review and checkoff composition for Brochure. No bio this week.

Week 13 Nov 19 Complete brochure design this week Instructor Critique/Review and checkoff composition for Brochure. New! Full page front cover. Upload iphoto book on _______ to mac.com—you will print one book for me to keep. Print reciept for Angela and turn it in week 14.

File export as jpgs from Indesign, asks for dpi input 300, exports 24 jpgs.
CS3_iphoto book, when import pages, rt click "fit to page"

Week 14 Nov 26 Lecture: Type Design [a typographic solution] using the phrase "I survived Typography Class "—GWC Fall 2008. Check out Paula Scher's style of "illustrating with type" or mk12's macho box for reference. Use hierachy of size of type to create layering effect, use large quotes as a design element, lines, vector objects and positive negative space. Check out designing with type.com/5 designing with display type for reference. No photo images—only type! Print out on an 8.5 x 11. Hillman Curtis bio due

Week 15 Dec 03 Type Design Due.
•Turn in all work in folders: editorials/midterm/final and in those folders save each project as pdfs in a pdf folder and jpgs in a jpg folder

Final Project Due, printed professionally from mac.com, include hi-res pdf of final project—put pdf on the file server in Final Project Folder. Class group critique.

Sign up to bring potluck item for next week—food, snacks, veggies, refreshments, cups & napkins, wipes etc

Week 16 Dec 10 Winter Celebration–including rooms 202, 203 and 207. Student work preivew. Instructor grading, students clean up accounts—backup files onto cd/dvd and delete! Check here for final grades later this week.

Schedule subject to change weekly.