Angela Gomez-Holbrook
Part Time Instructor, Digital Arts

Week 1–Jan 29 Prerequisites: Photoshop, AI, Indd., Review design brief, food, gum, coffee, sweater, phones, sketchbook, discuss thumbnail.jpg. Homework: read 3-15 in Design Workshop

Week 2–Feb 5 Pgs 3-15. Start idea file, scrap boxes and demo of clipart font use, pgs 14-21, Review deign brief websites, universal nature. Project 1–Bring package to redesign, pantone books, 3index books, clipart on fileserver. Cmyk, 300dpi, tif & eps vs jpg &RGB. Homework: read pgs 52-64, and 5 thumbnails

Week 3–Feb 12 Clipping paths allow you to place "cut out" images on colored or photo background—movie on server optional. Make duplicate copy of layer first. Select with magic wand, delete background. Inverse selection. Make clipping path from paths pallette. Save path (dble click on work path–name) Select clipping path–click OK. Crop and save as eps or tif. Tip: Save original file as layers_filemname.psd, import tif or eps to indd file on color background. Place into AI or INDD. Path not necessary to use in psd document.

Lecture: Design Elements 1-2: Proximity and Alignment from Non Design Design Book, Critique/check off thumbnails. Homework: 1 path imported 3x at different sizes in indd w/color background (practice for layout/design of project 1), review pgs 52-64, and 5 thumbnails

Week 4–Feb 19 Check off clipping paths.
Lecture: Understanding design challenges 45–64, Design Elements 3–Repetition from NDDesignBook, discuss examples. Critique thumbnails, create color with pantone books, use color index book to select color pallete for project 1, cmyk, 300dpi, tif & eps vs jpg & RGB .
Homework: develop 3 thumbnails into computer Comps.

Week 5–Feb 26 Lecture: Creating Visual Impact–Ch 5 pgs 65-84.
Design Elements 4–Contrast from NDDesignBook. Review design project 1 comps in class, Demo printed presentation for Project 1. Turn in final label next week at beginning of class, if it is late–reduced one letter grade.

Week 6–Mar 4 Printing in class | Begin Project 2 | Turn in final-project 1 | class critique

Turn in files in PDF, PSD or AI and Sean can gang run them on the big printer.

Lecture: Chapter 6 Designing a Logo/Identity—pgs 87-101. Homework: design exercise pg 102, it will be checked off for credit next week. Collect 10 good and bad logos. Decide which are corporate, hi-tech, trendy, or dot.com. What makes the bad logos not so good? Is it the typefaces, letterspacing, size, rendering or handlettering. The more you can state in words what makes a logo not work, the less likely you will not build any of those features into your own creations. Read the rest from page 102. Be able to answer these questions in class.

Week 7–Mar 11 Develop Project 2, Instructor will bring logo books.
Lecture: Continue Ch 6 Designing a Logo—pgs 87-101, Review design elements, samples.
Check off design exercise pg 102, check off/critique thumbnails on project 2.
Color printing–pdf on fileserver, separations, channels, tints, spot color, duotone.

Week 8–Mar 18 Develop Project 2. Start Project 3, Lecture: Logos pg 87–102, Visual path,
hierarchy, white space from DIY book, Homework: 5 thumbnails for next week,
Check off/critique comps. Demo printing—of final project 2. Print with crops, cut, mount, name on back. Turn in final project 2 at beginning of class next week, if it is late–reduced one letter grade.

Week 00–Mar 25 Spring Break

Week 09–Apr 01Develop Project 2 identity, turn in 10 'working paper' jpgs from commarts.com, develop Project 3 working papers.
Resumes and Resume design

Week 10–Apr 08
Logos Due
Porfolio Top 10 Artwork, psd layers, 10 individual portfolio pages
Resumes and Resume design
Homework: Resume and Cover letter book from Library, choose dream job at Commarts.com, create rough draft resume/cover, create rough draft of working papers.

Week 11–Apr 15
READ Ten common mistakes in résumés and cover letters and Insights on writing your résumé
Group critique final logo, turn in rough draft resume/cover, review roughs of working papers, review any of top ten portfolio content choices.

Week 12–Apr 22
ID Package Due
Bring Portfolio 10 best Artwork, psd layers, 10 individual portfolio pages

Week 13–Apr 29
10 best portfolio pieces, psd layers doc for each 10, 2 pages of 5, 10 individual portfolio pages. Get business card checked off and print at overnightprints.com for $10.00. Create dvd label: template is on the fileserver. I will distribute 12 page itoya portfolio's week 14-15. Fill two portfolios and
Print portfolio pages cut to 8.5x11

Week 14–May 06
10 best portfolio pieces, psd layers doc for each 10, 2 pages of 5, 10 individual portfolio pages, resume, cover letter, print dvd cover
•Create digital portfolio, burn onto dvd and print dvd cover.
•Organize files: portfolio pages/jpg/psd/pdf; resume/coverletter/indd/word/pdf; web gallery
Print 2 copies portfolio pages and cut to 8.5x11
MANDATORY: Organize files in named folders, see example, turn in for final grade

File Organization:
portfolio pages/jpgs/psd/pdf
resume_coverletter/indd/word/pdf
photogallery
identity/indd/pdf/jpg
spine_cd cover/indd/psd/jpg/pdf

Week 15–May 13
Portfolio DUE
MANDATORY: Organize files in named folders, see example, turn in for final grade
Guest Speakers—Kerry Weisbruch and Michael Hecht
•Create digital portfolio, burn onto dvd and print dvd cover.
Print 2 copies portfolio pages and cut to 8.5x11

Sign up to bring potluck item for next week—food, snacks, veggies, refreshments, cups, wet wipes & napkins etc

Week 16 May 20 Celebration–including rooms 202, 203 and 207. Student work preivew. Instructor grading, students clean up accounts—backup files onto cd/dvd and delete! Check here for final grades later this week.

Syllabus subject to change: please check weekly.